Design MMoCA is a biennial fundraiser inviting design professionals to select a piece from the Madison Museum of Contemporary Art's permanent collection as inspiration for creating unique installations free from typical workplace constraints. Our assignment was to promote this event to the design community to garner their participation as well as to the general public to encourage attendance.

We approached the assignment as exhibitors ourselves, and created a series of posters inspired by our selected work, Manuel Izquierdo’s Star Gazer. Suggesting metamorphosis and movement, our work celebrates the transformative experience Design MMoCA affords each participating designer. "Dream Up” is both a theme for the exhibit and a call to action for designers and museum visitors alike.

Our work helped expand the reach of Design MMoCA in significant ways. The variety of design disciplines represented in the exhibit’s 17 installations grew to include textile designers and landscape architects along with architects and interior, graphic, industrial and interactive designers. Design MMoCA website traffic doubled over the 2012 event. The exhibit drew more than 7,000 visitors. A ticketed preview gala to kick off the 10-day event was attended by some 300 guests, with proceeds benefitting the museum’s year-round free exhibitions and education programs.