Our team was tasked with creating a key art campaign for As We See It, a coming-of-age dramedy about young adults on the autism spectrum, created by Jason Katims. The art needed to embody the unique themes of the show.
Client: Amazon prime video
Our hero art explores the theme of “sensory overload”. What is life like on the autism spectrum? What if we saw the world through the eyes of our characters? How would it feel?
From sketch to final execution, this concept came to life with the help of incredible collaborators and many moving parts. A custom set was built to mimic a living room where the cast would be photographed. Prominent artist, Alex Proba was commissioned to paint the entire set with her signature color pattern. The pattern was meant to be all-consuming, overwhelming but approachable & hopeful at the same time. The intention was to transport the viewer into a different mindset, outside their comfort zone. This arresting campaign was photographed by famed photographer Danielle Levitt.
Deliverables included: Static key art, creative direction, title design, shoot art direction, artist collaboration, original tagline, box art, contributing artist collaboration & management.
The key art campaign was very well received by the creator of the show as well as the amazon internal team. The colors beautifully stood out in billboards as well as on the prime video platform. The unique opportunity to feature an artist collaboration, took this campaign to the next level.