As associations approach each convention season, the goal is always to improve on last year’s performance. We were excited because the past two summits for the National Association of Corporate Directors were among the highest rated and most enthusiastically received programs by their members. The association planners wanted the promotions—the conference website, ads, banners and other materials—surrounding this past year’s event to be as engaging and innovative as the actual programs themselves.

In collaboration with the NACD content and marketing team, we worked to articulate their theme for the conference—Converge with Board Matters—through strong headlines, smart imagery and information graphics.

Per the client: “best—and biggest—to date.”