After creating wordlists, I print out dozens of fonts and then compare those forms to icons I googled of objects in the wordlist such as professions, foods, and office supplies. Then I try to imagine icons inside of a letterform's counters or coming out of a stem, etc.
Results
100% Natural is a rebrand of the health-conscious restaurant located in Playa del Carmen. This logo combines the percent sign with cherries to produce a mark that would convince any customer that their food is not only delicious but healthy. The round, friendly typeface used is Domus Titling Extrabold.
