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The [Circulation Exhibition] was held at STARBUCKS Neighborhood and Coffee in Shibuya Ward, Tokyo.This exhibition was open every day from 7:30 to 22:30 for a period of approximately one month in the early summer of 2017.As it was one of few stores even in Tokyo, prices were set higher than normal. Owing to the conditions/location of this store, visitors fell within the highly receptive age range of young individuals in their 10s to 40s.Custom-sized posters were created to accommodate the angle of view of each of the walls within the store.This included large-sized ones with a width greater than 3m. Other A3 and A4-sized graphic works were also on display on the shelves and glass windows.A5-sized panels were placed on each table so that one could naturally reach out and touch them.There were approximately 40 pieces of work in total.Over the course of this event, can badges and pamphlets folded in half that provided a general overview of the exhibition were distributed for free, while tote bags (two designs), handkerchiefs as well as a collection of works that was roughly A5 in size were for sale. A campaign website was created at the same time.Although 5,000 pieces of can badges were made, these were so well-received that stock ran out almost immediately after the exhibition began.
By showing the texture of the trees in the posters, it displays the theme "Circulation" by returning the trees that have been turned into paper into how they originally looked before being turned into paper.Because the trees were logged and turned into paper, some lives of animals living in that area might have been lost.In the poster, animals are depicted along with the trees to bring to mind the cycle of life.Also, it shows that, because there is an audience, those lives are channeled as deep emotions into various cycles.
Each piece of work paid regard to the image of the store;additionally, since the store served as both exhibition site and dining space,the inspiration for this exhibit was drawn from concepts such as samsara and the idea of the food chain being [the gift of life from the partaking of food], and was a representation of [the circulation of life within the act that is design].By trying out something new in choosing to make the dining space an exhibition hall, the shop kept true to its innovative spirit. Also, because of the concept that makes one realize once again the value of food, it led to the awareness of how precious the environment is, and as a result caused attracted double the number of customers.
All following items improved on leaps and bounds.・Encourage viewers to find new awareness of environmental issues etc. and to reconsider them.・Show the leadership of the venue stores and the artists.・Hint at the tackling of environmental issues (as a value of the venue stores).・Raise the sales and visibility of the venue stores and artists.