Create an ad for the 2021 Polar Plunge, an annual event that raises money for the Special Olympic Athletes of Nebraska.
Approach
Using an interesting visual approach, we communicated to potential participants that due to Covid-19 there is no ‘right way to plunge—plungers can plunge, however, wherever they see fit.
Results
We saw great participation at all the plunge locations across the state and virtually using #BeBoldGetCold.
