The goal of this rebrand was to define and distinguish Workman Nydegger's market position following some significant departures.
Approach
After interviewing the firm's lawyers and staff, we learned they view IP as an art form applied with craftsman's skills. The artisan metaphor unfolds on a brand new website with images of other artisans at work. Other custom touches including sharp attorney photos and a new, simplified logo round out the repackaging.
Results
The client says, "Our voice is stronger today than it ever was and we believe this project brought together the core of who we are today with a message that is attractive in the IP space and distinguishing against our competition."
