When Grand Napa Vineyards provided CF Napa with the task of creating the packaging for their Calculated Risk wine brand, they desired a label with a certain cleverness to it. We worked with them to capture the essence of the brand that champions the risk takers, the dreamers, the “crazy ones” who have changed our world like Steve Jobs and many others.

We helped craft the brand’s story that envisioned Calculated Risk as an encapsulation of the creativity born from those willing to take a risk.

We represented the analytical aspects of thought processes with a series of “+” and “-” signs. Visionaries will discover the hidden “plus” symbol; a validation to those who see things differently to keep pushing boundaries.