Thousands of music fans flock to St. Louis each summer for LouFest. In 2017, the event organizers approached TOKY to help brand a special experience to mark the 100th anniversary of the first-ever documented cocktail party.
Approach
TOKY named the LouFest event Fizz & Folly and designed the brand to reflect the art deco styling of the original cocktail party.
Results
The brand was awarded a Silver Addy Award and the Fizz & Folly experience will be back at LouFest again in 2018.
