Assignment: Online shopping is huge market but ASOS wants more than that. They want to explore the future of online shopping. With consumers inclining towards online shopping it has become a highly competitive market. So how can you help ASOS stand out in this highly competitive market?
Approach: Till date shopping is about buying cloths we see in stores and online shops. But with the changing fashion trends shopping will be more about what you want than what you want. Future will be about making the world around you a shopping place. All you need to do is spot it and shop it.
Result: An application which connects an unknown persons wardrobe with your wardrobe.