In-store poster campaign

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Award: Gold

Agency: g-NET

Client: Eidos Interactive (Rise of The Tomb Raider)

Art Director: Colin Corcoran

Category: Print; Games

Country: United States of America

Award: Gold

Agency: g-NET

Client: Eidos Interactive (Rise of The Tomb Raider)

Art Director: Colin Corcoran

Category: Print; Games

Country: United States of America

Title: In-store poster campaign

Main Contributor: Colin Corcoran

Copywriter: Colin Corcoran

Assignment

The assignment was to create a poster campaign to be displayed in over 5,000 Gamestop stores promoting the latest installment of the Tomb Raider video game franchise.

Approach

Since Rise of The Tomb Raider was the first prequel of the series, the creative solution was to create messaging about Laura Croft's past and highlight the character's early weapons of choice (pick axe and twin hand guns).