After we’d created four other spirits brands for St. Petersburg Distillery, they tasked us with creating a vodka brand and packaging that aligned with the rest of the product lines. The brand sought to honor craftsmanship, quality and their hometown of St. Petersburg, Florida, without appearing overly slick and clubby.

The brand we created, Banyan Reserve Vodka, celebrates the distinctive sprawling trees found at the heart of downtown St. Petersburg, and our packaging uses scratchboard hand-illustration to emphasize craftsmanship and copper foiling as a call to the copper pot stills used in the distillery’s craft production.

Banyan Reserve Vodka has been uniquely embraced by distributors and retailers, appreciated for the attention-to-detail found in both the product and packaging and its strong identification with local craftsmanship.