The assignment was to choose an existing product or destination and give them a complete rebrand. We were meant to create a new, refreshed visual identity for our chosen brand, demonstrating the new brand through a new logo, typography system, color palette, and subsequent applications.
For this assignment, I decided to rebrand a luxury shoe company called Greats. I designed my own custom typeface for the logo and wanted to make the logo more elegant with a mix of modernism. The current branding for Greats is juvenile, and I wanted to upscale it because they are luxury leather shoes.
Overall, I’m very happy with the final result. I enjoyed working on such a fun branding project where I was allowed to play around with type and layout, while still creating appropriate branding for shoe brand.