
- Design Firm
- Mermaid, Inc.
- Client
- Acuity Capital Partners
- Designer
- Sharon Lloyd McLaughlin
- Category
- Logo
- Country
- United States of America
- Title
- Greystone Rentals Logo
- Design Firm
- Mermaid, Inc.
- Client
- Acuity Capital Partners
- Designer
- Sharon Lloyd McLaughlin
- Category
- Logo
- Country
- United States of America
- Title
- Greystone Rentals Logo
- Creative Director
- Sharon Lloyd McLaughlin
Assignment
The developer/owner of this rental building, Acuity Capital Partners, approached Mermaid, Inc to create a logo & branding that changes people’s perception about this NYC building. It was built in 1923 & was once the Greystone Hotel & still has a landmarked sign with this name on the exterior.
Approach
The exterior of the building has beautiful architectural details & the apartments are being renovated with luxurious custom details throughout. We wanted the logo to reflect both the elegance of the architectural details & the modern luxury of the renovated apartments. We created a stylish logo that has a luxurious fashion-like quality to it. It is very versatile & the “G” logo icon has been used as a die-cut on the cover of the folder as well as a stand alone mark on the front of the business cards.
Results
The logo has changed people’s perception of the building, creating a brand of modern elegance & luxury. It has been very well received by both Acuity Capital Partners & Douglas Elliman.
Contact Information
- Company Name
- Mermaid, Inc.
- Phone
- 646.510.3343
- sharon@mermaidnyc.com
- Website
- mermaidnyc.com
- Address
- 41 Union Square West
studio 904
New York, NY
10003 US