Design Barcelona was an event organized in Toronto by the Advertising and Design Club of Canada (ADCC) showcasing the work from seven of Barcelona’s best graphic design studios featuring guest speaker and curator Pablo Juncadella from Mucho.
Underline asked each of the participating studios to submit their favourite phrase about design to design a series of posters representing each of the studios.
The posters were used as part of social media campaign and sold at the event to raise funds for the ADCC. In terms of visitors and exposure this has been the most successful design event hosted by the ADCC to date. The event was sold out and a complete success and has now become part of a traveling exhibition across Canada in partnership with Unisource Canada and the UvU Awards.