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Design an identity and applications for the 140th anniversary of The University of the Arts, Philadelphia.
We envisioned a logotype made up of hand-drawn extremely bold numbers that incorporated the University’s mark. The logotype could be rotated, incorporate imagery and easily animated. Aesthetically, the 140th communications, given the comprehensive assortment of applications throughout the year, influenced and changed the graphic standards of the institution going forward.
A visual and conceptual platform for a year-long celebration that includes the coincidental inauguration of a new president. This platform — along with videos, banners, and collateral — celebrated the diversity and excellence of the school with bold and flexible design.