The Orlando shooting tragedy compelled us to create a poster that might bring to the attention of the public, the recurring issue of gun control, and the role guns play in these tragic events. Regardless of the motive, guns are invariably involved in all these mass shootings.

We knew we wanted to create an image that used the American flag, along with the bullet holes — each star representing a victim in the shooting. We went through many iterations of the flag, from illustration to photo recreations but we still felt the flag component wasn't quite right. One day, while cleaning out the studio we came across a cardboard box that contained a small, old and weathered flag, and immediately we knew we had the right image to begin again with this poster. We photoshopped the rainbow colors and using an old archive image of bullet holes to complete the poster. We wanted the typography to be minimal (and were initially inspired by the simplicity of On Kahara's date paintings) and yet be a powerful reminder of both the aim of the poster, as well as the time and location of the tragedy.

The finished result is a large format poster that speaks directly to the tragedy of the Orlando shooting, while also asking the fundamental question about sensible gun control and how it relates to these events.