Rejuvinate visual identity system, including logo design and packaging
Approach
Rolling out in more than 140 countries, the rejuvenated visual identity system, including logo design and packaging, builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character.
Results
This visual identity system will introduce an impactful change in brand communication and reframe 7up as the as the authentic and original lemon-lime trademark since 1929.
