Create a print campaign for Lasership that imagines the brand expanding from a retailer-only delivery service to a more publicly accessible courier option.
Approach
College is about leaving the familiar behind, but sometimes a reminder from home can give you the strength to embrace what comes next.
Make college an easier transition for young women by helping them ship home comforts to dorms.
Results
Show a cherished item from many people's childhoods–a stuffed bear–having school spirit after making the trip down to see you.
