At Samsonite, we don’t just help you carry things. Sure, the ‘things’ in your backpacks, business bags and luggage are often inanimate objects but they are so much more than just things. They’re tools, hopes, dreams, inspirations and ambitions. People use Samsonite to carry their world around with them as they go about conquering it. That’s what we carry. We carry ways for people to get to the places they need to go — in life and their careers. So no, we don’t just carry things. #WeCarryTheWorld

We wanted to show the elements that make of the bags of those people that carry the world. Instead of taking a traditional approach, we animated each object individually, like a dance, and had them each resolve in place before finally showing the shape of the bag that these objects belong to.

With an initial launch of October, the campaign is still in its infancy, thus, KPI's aren't readily available. However, total social engagement was over 175,000 with increased positive sentiment towards Samsonite brand.