Aussies love their gin. In fact, over 300 distilleries have launched in Australia over the past decade, with industry predicting 1 in every 5 bottles of gin consumed will be made locally (vs 1 in 70 in previous decades).

That’s a hefty amount of competition so there’s a lot of pressure to nail the most unique and compelling position. Research showed very few distilleries claiming a tropical position in Australia (a very surprising find), so we embarked on bottling paradise. This also included Squad Ink consulting on the distillery location.

Enter Seabourne… Born by the sea. Raised in the sun.

Nestled between the sweeping coastline and rainforest hinterland of tropical Queensland is Noosa, a gleaming gem of a town shaped by the traders, explorers and adventurous spirits who’ve come to call this place home.

If you held Noosa in your hands, what would it feel like?

A bespoke sea-blue bottle designed with an internal ‘wave’ punt feature that emulates the ripples of Noosa’s fairy pools.

Like the ocean on a hot January day, this bottle is endlessly inviting and made to gleam on the shelf. When light shines through, you can enjoy shimmers of blue that glorify the crisp liquid inside. Topped with a heat-branded natural cork stopper that completes the maritime coastal concept.

An understated label showcases the type ‘SEABOURNE’ – hit with a rooftop dimensional emboss that pops in deep blue.

SEABOURNE. A name we created to reflect the crossroads of Noosa, where the rainforest meets the sea, where past traders and modern explorers unite to sip the remains of the day away under a palm overlooking the ocean.

A bottle and branding that transfixes and transports people from where they are to where they’d rather be. Less than one year from launch and our client Hayden Weir boasts an 80% conversion rate for on-premise accounts.

“Squad Ink built Seabourne like it was their own. Words cannot describe the commitment and dedication the team brought to building Seabourne into what it is today. Their hard work, advice, attention to detail and stretching the limitations on what’s possible is the reason why they’re the best in the business.”

— Seabourne Founder, Hayden Weir