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To create the new name and Identity for KINETEC - a new dynamic cloud based software that programs content for complete control of your digital network. The brand needed to work across borders to both explain the product and give potential clients and investors a sense of the far-reaching benefits of the new technology.
We created the new name and responsive identity for Kinetec to powerfully portray the essence of this multimedia product. The name Kinetec was chosen to convey an energy characterised by what it delivers – art in motion. It is easy to use, secure, reactive and scaleable as the logo series shows. Any displays allocated on demand, connect all media on any digital devices to create a secure digital network.
The identity visualises the dynamic ‘K’, as media projecting from a screen, with the shape simply responding to each format and application with ease. Using abstract colour to symbolise media and video gives us a powerful and artful mark that is unique, ever changing and dramatic.
The Identity has set the scene for this dynamic product to secure investment and funding for production. Kinetec in conjunction with Litewall, are new tech products created by LiteGRP, that together will bring a new dynamic to eye popping large scale messaging around the world.