From naming to identity to school and sports uniforms, we re-envisioned a Dream that was fit for the future. Empowering kids, teachers, and communities alike, the new brand brings a bold, clean sensibility to match each Dream student’s ambitions. We built a new identity based around the icon of a home plate - representing safety, success and teamwork. The simple icon allowed flexibility to create a system reflecting the expansive nature of childrens’ imaginations - it can be anything – a fish, a trophy, an apple, a pencil. We created 30+ uniforms for the sports teams, with different typography, crafted by Ian Brignell, for each year group. For grades K-5, their uniforms borrow from classic baseball tropes, embodying the history and quirks of the game. The Middle School uniforms lean into the industrialized, modern feel of locker rooms and stadium signage, whereas the High School uniform's typography is inspired by the greats, the legends of MLB past.