Design packaging.

This sustainable packaging design for SMITH Optics speaks to the mission statement of the brand and to their growing commitment to the environment. Only four pieces of laser cut recyclable cardboard creates a topographical, ridge line aesthetic.

The unique form encourages customers to pick this package off the shelf before any other brand and experience the product. It is a symbolic statement to, "imagine the heights you can achieve with SMITH." Easy for customers to pop goggles out when trying on in store, making it an effective, engaging, and a user friendly experience with the highly innovative SMITH product.