Assistant Director of Brand Marketing | Kate Vangeloff
Assignment: The goal was to create one key image and a host of supporting images to promote Court Theatre's production of "M-Butterfly"
_______About My Approach: My promotional theater photography is based in portraiture. I've been a performer most of my life-- so as a photographer I like to create unexpected moments through play and experimentation.
_______About the M. Butterfly Shoot: Inspired by Klimt-- I wanted to create a formal-- almost rigid-- intertwining of the two characters to show how tangled they become during their relationship in the story. And-- since it's a major them of the play-- I wanted to invite the viewer to explore their own ideas of identity and gender.
Results: Traci, the Marketing Director, used more images than expected for posters, mailings, programs, web, and OOH. And-- we're still working together, now our 8th Season.