360 campaign for a non-profit company of our choice.
The goal of the campaign was to spread awareness about the BRCA gene to the target audience, as well as promote the Keep a Breast Foundation and their services. The campaign was for a concert tour at East Coast and Midwestern Universities to reach the audience in an environment they are comfortable in. The creative concept is light hearted despite the serious message of the Breast Cancer gene.
The effort of this campaign brought awareness to the BRCA gene and how the Keep a Breast Foundation can help. The concert series raised money for gene tests for women that qualified.