For Heinz’ 150th anniversary, students were challenged to make ketchup the star of the dinner table.
In 2019 Heinz celebrates 150 years since its founding by Henry John Heinz in Cincinnati. Dawes focused on historical moments... of the year of Heinz's founding in 1869, of the 150 years of history, and of this milestone 150th year.
The campaign emphasizes the extraordinary longevity of one of America's favorite brands. It facilitates a conversation between the past and the present, and sparks brand love for the next 150 years.