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The goal of this project was to create a brand mark for Flames Prime Seafood, a restaurant specialized in grilling and crabs.
I took a morphological approach of combining a crab, with flames and grill as the crab feet. Emphasizing the specialty of this unique approach to prepare seafood.
This logo is successful because it is simple, easy to reproduce, easy to remember and showcase the specialty of the place. Grilling and Crabs.