Pepsi x UEFA Champions League Final Cardiff Limited Edition Cans
PepsiCo Design & Innovation, Vault 49
Throughout 2017, Pepsi is celebrating life’s ‘Live for Now’ moments, and there is no better moment than in the uninhibited passion of a true football fan, especially at the UEFA Champion’s League Final.
The Pepsi Campaign was truly global, with handwritten typography drawn in brushstrokes that conveyed the frenetic passion of a football fan.
These letters were drawn in ten different alphabets so the Pepsi Campaign could become truly global.