I was tasked to create a poster that visually entices the audience to act. I did this using illustration and strong imagery to grab their attention and make them want to come and learn more about the event.

Whenever i was given my client, I went through multiple different concepts to convey the power a good beard can give someone. I landed on the concept of having the image of circus strongman, lifting a dumbbell above his head with not his arms but his hearty mustache.

Overall I was very happy with the success of the poster and how it conveyed the strength of the mustache. I think the concept was successful in its mission to entice it's audience to come closer and read more about what the poster was for.