Legion Season 3

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Award: Silver

Design Firm: Icon Arts Creative/Arsonal/Eclispe Advertising

Client: FX Networks

Designer: FX Networks/Icon Arts Creative/Arsonal/Eclipse Advertising

Category: Television

Country: United States of America

Award: Silver

Design Firm: Icon Arts Creative/Arsonal/Eclispe Advertising

Client: FX Networks

Designer: FX Networks/Icon Arts Creative/Arsonal/Eclipse Advertising

Category: Television

Country: United States of America

Creative Director: Stephanie Gibbons, President Strategy, Creative, and Digital Multiplatform Marketing; Todd Heughens, SVP, Print Design; Michael Brittain, VP, Print Design; Rob Wilson, VP, Print Design

Project Manager: Laura Handy, Senior Project Manager, Print Design

Production Manager: Lisa Lejeune, Senior Production Manager, Print Design

Illustrator: Jesse Vital; Zack Atkinson; Ken Taylor; Chris Parks; Kira Carlee

Assignment

Legion Season 3 was a full psychedelic telepathic relationship crisis – the Protagonist David Haller is now a hippie cult leader, and his ex-girlfriend is out to kill him to save the world.

Approach

Inspired by Peter Max, H.R. Pufnstuf and acid-trip album art we commissioned artists to illustrate not just the final season’s themes but also to drop narrative clues from the previous two seasons as well. The protagonist David is now a cult leader – manipulative, pulling the strings, seducing recruits with the promise of love and acceptance. Illustrators captured the majesty of David’s ascendance and all the tendrils of influence that flow from him. We pulled from previous seasons for audience-teasing easter eggs and worked from reference photography shot specifically for this composition, including the three mains plus table top photos of show props.