What Just Happened??! is a real after-show about a fake scripted show. Our challenge was to create a piece of art that represented the fun and crazy nature of the show, without confusing or alienating potential viewers.

Fred Savage plays a totally over-the-top host, so we decided to showcase his excitement and passion by literally blowing his mind.

The resulting key art is fun and wacky and totally captivating. It perfectly encapsulates the tone of the show without being overly explanatory or confusing.