The assignment was to create an integrated advertising campaign for a client of choice.
Approach
Gabb offers simple phones designed specifically for kids. With a limited number of apps, parents can communicate with their children without exposing them to all of the negative effects that usually come with smartphones: screen addiction, mature content, social media, cyber-bullying, etc.
Results
This campaign was published on Ads of the World and has won several other creative awards at the national and regional level.
