Jo and Alan split the design process in two. Jo created five freeform, dynamic, and unique collages that represented each guest speaker, while Alan created a tight grid and typography system with symbolic background iconography that tied the posters together as a series.
By splitting the design process in two, Jo and Alan were not only able to maximize their creative talents but also, once combined, brought the posters to a new level (creating a balance between freeform and systematic design).