The goal of this project is to create an ad that matches the brand Colourpop cosmetics for their new product "Ultra Matte Lips."
Approach
I decided to go with fun and bright colors that captures the company's identity. Colourpop is founded in 2014 with the goal of providing low cost quality products. Their target audience are younger people ranging from 15 - 29 years old that why the brand is all about fun, exciting, and bold colors. I decided to use Futura on my fonts designed with offset outlined text. I utilized fun pastel and bright colors for the background.
Results
I think the ad came really well. I filmed a short footage of my lips to show the product. The style follows the company's brand and targets to the audience. Overall, the ad was fun, informative, and interesting to watch.
