Experimental pop developed as a new kind of avant-garde, with many younger musicians embrace this new music style. Unlike most of the mainstream music, there are lack of opportunities in the marketplace either for the Experimental pop artists and fanatics.

UNKNOWNEST is hypothetical a festival of experimental pop music and sound installation, and thrives on creating a sonic point of convergence, spotlighting emerging artists, and engaging participants to profit from an environment of active discovery.

This is hypothetical music festival branding project. In terms of visual system, I leverage the pulse graphic, bold color, and strong typeface to build out the whole system, to convey a loud and vibrant tone of the brand. And for projects, our professor wanted us to establish our own business, so before I started designing, I did bunch of research about the music festival market, and how the music festival market will be recovered on this post-pandemic era.

My role in this project is not only as a designer but also as an entrepreneur which is really pushing me to get to know the market that I'm aiming for. Moreover, through this project I learned how to build a pitch deck to sell my idea to the investor in order to get investments.