PhotographerJake Chessum, Tongue, Stock Photography, Tail, Drool, Jumper ( Getty Images, PictureQuest)
Award:Gold
Design Firm:Foote Cone & Belding
Client:Kraft
Advertising AgencyFCB
Art DirectorDaniela Montanez
Creative DirectorSandy Greenberg
Creative DirectorTerri Meyer (chairman & cco)
Creative DirectorChris Becker
WriterMatthew Bottkol
WriterHeidi Hackemer