The assignment was to photograph Abel's new shoe design as never seen before. The client and Art Director requested something, wild, edgy and dynamic.
All within the style of the brand: classic, beautiful and timeless.
Both client and Art Director gave us ample latitude to experiment and 'play' with the new shoe design. Within the requested parameters, we set out to photograph the shoe design for the new social media campaign as never seen before.
The client advised that the verified and trackable hits and traffic on the Abel Munoz social media were at its highest with the new campaign.
The client was very happy with the overwhelming response the campaign created in the media.