The goal of this project was to create a pictorial mark for a potential Bar brand by combining two various objects.

For a class project, I was asked to create a pictorial logo with a morphological approach. The design process used in the making of this logo was started by extensive word listing from a variety of categories. Next step I drew pages of thumbnails that were made up by combining two objects from the wordlists. The strongest concepts were then vectorized and refined within Adobe illustrator. I then added logotype and color creating one of a kind signature. This logo is a combination of a megaphone and a beer pint to represent the branding of a potential bar, Last Call.

This logo is a success because it creates a fresh look to represent a potential bar. Having the bar name and logo share a similar concept constructs a seamless identity that is both recognizable in a whimsical and original way.