
- Award
- Silver
- Professor
- Genaro Solis Rivero
- School
- Texas State University
- Student
- Kylee Palmer
- Category
- Design
- Logo
- Country
- United States of America
- Award
- Silver
- Professor
- Genaro Solis Rivero
- School
- Texas State University
- Student
- Kylee Palmer
- Category
- Design
- Logo
- Country
- United States of America
- Title
- Last Call
Assignment
The goal of this project was to create a pictorial mark for a potential Bar brand by combining two various objects.
Approach
For a class project, I was asked to create a pictorial logo with a morphological approach. The design process used in the making of this logo was started by extensive word listing from a variety of categories. Next step I drew pages of thumbnails that were made up by combining two objects from the wordlists. The strongest concepts were then vectorized and refined within Adobe illustrator. I then added logotype and color creating one of a kind signature. This logo is a combination of a megaphone and a beer pint to represent the branding of a potential bar, Last Call.
Results
This logo is a success because it creates a fresh look to represent a potential bar. Having the bar name and logo share a similar concept constructs a seamless identity that is both recognizable in a whimsical and original way.
Contact Information
- Company Name
- Texas State University
- Phone
- 2105080225
- gs59580@txstate.edu
- Website
- www.txstate.edu
- Address
- 601 University Drive
School of Art and Design + JCM Building
San Marcos, Texas
78666 US