APPROACH: It all started with doing our research, hands-on. We rode with DLC crews, watching them thread 40-foot tall utility poles through live wires to keep neighborhood’s powered up. We went under the city with them, in the dead of night, all to learn how they replace transfomers to get a skyscraper ready for 9 AM the next business day. And that’s when our insight hit us: This isn’t a light company. It’s a life company.