This branding is a combination of a project focused on creating the brand standards for a company and a publication project focused on designing and producing a book design.
Hue Contemporary is a contemporary museum that uses a bright color palette and sophisticated design to compliment the works that it features. For the branding of the museum, I looked at several different contemporary museums and how their branding interacts with the artwork. The name is a reference to the color used in contemporary works, while also visually fitting in with the popular competitor museums that use abbreviations from their name as their main logo through its short composition. The bright color palette brings life and energy to the branding, while giving options within the brand standards to compliment the works being shown when necessary. The colors and corresponding gradients are used mainly as the secondary design elements as to not compete with the artwork inside the museum. The Hue collection book is a 60 page publication that alternates between artwork description pages and editorials focused on major artists featured in their collection. The publication is printed as 8 saddle stitch booklets that were hand-stitched inside two plexiglass covers. The front plexiglass cover was laser engraved with the shape pattern seen in the stationery postcard design and painted white to contrast nicely off the color gradient printed on the first page behind it.
Hue was successful in both branding and publication design because of the energetic, youthful color palette and how it interacted with the artwork. The publication was very well received by both peers and my professors because of the details in the physical creation of the publication and the consistency of design, down to the different color threads used to bind the book that corresponded with the color they were next to on the gradient cover.