Hue Contemporary is a contemporary museum that uses a bright color palette and sophisticated designs to compliment their showcased artworks. The logo uses an abstract icon design to reference the contemporary works that it features. The overall shape references the "u" in the center of the name since it is the most dominant sound when pronouncing it. The varying weight in the line creates a sense of movement and compliments the font choice. "Contemporary" is positioned underneath both the icon and "Hue" since Hue is the main name for the museum and can be used by itself in select situations.