We wanted to do something innovative for Valentine's Day to get people closer.
We innovated the Two Way Straw for Coke and named it THE GET CLOSER STRAW. Coca Cola, as brand is always trying to get people together and share their coke. This simple straw with two ends shall urge people to share and get closer than before. Everytime someone vends a coke the straw will come along for free.
Awareness. Making people get closer. Sharing Coke and increasing brand sales.