In 2015, the new management team of National Theatre Dona Maria II had the vision of a new cultural project and was in need of graphic communication strategy that could reflect the new openness policy, mainly because the previous logo, designed more than 25 years ago, was based on the building façade.
Closing doors with the past, the new identity is flexible and dynamic: the logo is based on the acronym ‘DMII’ (Dona Maria II), in which the letter 'M' can take many forms within a wide typographic spectrum, from extra condensed to extra expanded.
The logo is essentially typographic in an attempt to enhance the text, but simultaneously expressive in order to translate the multiple points of view and theatrical interpretations. Graphically, this ability is based upon the flexibility of the letter ‘M’.
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