Primary and secondary logos developed for a fourth-generation, family-owned artisan coffee roaster who has worked nearly a century as a provisioner to the finest restaurants and chefs in the New York City area.
Approach
Since 1920, the company has operated behind the scenes directly with restaurants and had not focused on their own brand and identity.
Results
Realizing this was not a sustainable business practice, they wanted to develop an identity for packaging and their own retail operations which have just begun in the meatpacking district of Manhattan.
