EXORCIST – Attic

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Award: Gold

Agency: FBC Design

Client: FOX Broadcasting Company

Art Director: Jason Schmidt

Category: Print; Broadcast

Country: United States of America

Award: Gold

Agency: FBC Design

Client: FOX Broadcasting Company

Art Director: Jason Schmidt

Category: Print; Broadcast

Country: United States of America

Title: EXORCIST – Attic

Vice President: Vice President, Creative Design: Mitch Strausberg

Senior Vice President: Senior Vice President, Design: Tom Morrissey

Retoucher: Sherry Spencer; Moises Cisneros

Chief Marketing Officer: Angela Courtin

Assignment

Launching a TV Series based on the epic and ground breaking original movie that changed the world.

Approach

Carefully creating an exceptionally eerie horror image, but not going over-the-top and still paying tribute to the die-hard Exorcist fans.

Results

This unique image very successful. It was used to incite a sense of horror and also pay tribute to the original movie in a subtle way. Promising not only a thrill ride that comes with the title of the show, but that FOX is going to bring you a tv series that will keep even the most discerning horror fans happy.