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Focus magazine shares best practices and success stories with our Institution Services community, informs them about LPL Financial and industry news, and inspires them to adopt innovative tools and resources to help them grow their business. The magazine is sent out quarterly to advisors in print and an electronic version is available online.
An advisory committee brainstorms ideas for articles. Then the working team compiles all ideas and solicit articles to produce a cohesive issue each quarter. We work through our Sponsor Relations Team to secure a sponsor to pay for the magazine and gain exclusive visibility to our advisors and program managers. The magazine prints 24-32 pages quarterly delivered to advisors, program managers, marketing executives and financial institution executives. It is also promoted digitally on our online marketing portal and cross promoted through other media including emails, webinars and other periodicals
Survey results indicate this is the most read publication at LPL Financial with 70% penetration and a distribution of approximately 3,100. Readers include advisors, program managers and executives at more than 700 financial institutions. We continue to increase the circulation each quarter.