Create a poster/brochure to promote RISD's Summer Programs, which include Summer Studies, Textiles Summer Institute, and Summer Institute for Graphic Design Studies (SIGDS).
From the Designer: "The concept involves rendering the letters of RISD with 3D software and then output them as 3D printed letters. Then, I took various materials used in classes, from paint splatters to sewing thread and cover portions of each letter with the material. Finally, I photographed these against white and remove everything except the material, which will be left as the only thing to define the letter. In this way, its as though the materials have been applied to a transparent surface, the edges of which are only shown where the material covers them. These images are used on the various pieces as abstract and colorful forms that represent RISD."
While the poster/brochure is not the only marketing vehicle being employed in this campaign, registrations to date are 66% ahead of last year to date.