Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The custom type was created for the typography-based exhibition "Celebrate San Diego! The History & Heritage of San Diego’s Jewish Community," at the San Diego History Center. The exhibit chronicled experiences of Jews in Southern California and how this is a unique experience. Along with the custom type, C&G Partners also designed the exhibit, interactive installations, immersive media, and interpretive graphics.
The designer took cues from vernacular lettering, popular in the area, as well as the anatomy of Hebrew script. The type reflects the festive tone of the exhibition. For the show, these letters are converted into sculptural objects, created with 8×8 ft routed MDF panels letters spelling out "San Diego." The sculptural letters also doubled as thematic displays that explore San Diego’s Jewish community. The object-letters feature interpretive plaques, media, and artifacts covering topics that range from community building and innovation to discrimination.
The result was a quirky and recognizable decorative typeface in a single weight, with enough personality to drive the exhibit branding and design. These elements lead to a successful and unique exhibition that increased museum visitation.