Each year, AAF Omaha hosts bowling fundraiser called Bowl-A-Rama. This is typically promoted through social media, email and word of mouth. The goal is to gain as much attendance from the advertising and design community as possible.
Approach
When you insert your fingers into a bowling ball, the fingers create the well-known horns synonymous with the rock genre. The headline was a playoff of the famous AC/DC song, "For those about to rock."
